Hello readers!

If you haven’t already heard of the term ‘micro-celebrity’, today I am going to introduce you to it.

Screen Shot 2017-05-19 at 6.33.42 pm

The urban dictionary defines a micro-celebrity as:

“one who gains a cult or mainstream following due to viral internet distribution. Does not refer to those who have gained limited or cult following through traditional media. A micro-celebrity is someone who carefully constructs an image and simulacrum of themselves on social media and gains notoriety for it. Without the multiple inclusive platforms, this individual would not have otherwise gained this status.”

A micro-celebrity doesn’t necessarily have to have 1 million followers – they are someone that is known amongst a community of people that they might never have been known by if it weren’t for the media platforms today (web 2.0 movement.

Twitter and micro-celebrities

The emergence of convergence within social media platforms and the ability to increase one’s popularity from one platform to another is significant. A perfect example is Twitter, where self-branding and the manipulation of social phenomena allows for such popularity to be gained.

Twitter gains individual’s fame from posting synthesised information. An example of a micro-celebrity is Tara Hunt, who “spent three years accruing 25,000+ followers. She tweeted 66 times in a 24-hour…assuming six hours of sleep, that’s about 3.67 every hour, or once every 16 minutes’. Thus, this demonstrates the power of an individual with Twitter, gaining attention from the millions of users on the online-medium is a significant tool in creating these micro-celebs.

I hope your understanding of the term ‘Micro-celebrity’ has been heightened from my blog post!!

Until next time

  • Mikaela xo









Very attached

Hey readers,

Today I’m going to set a very scary image for y’all…

Imagine a week without no phones – no access to Facebook, Instagram, Snapchat (all the favourite ‘socials’), not even being able to call or text anyone.

giphy (6)

Could you cope without your favourite device for one week?

Yes? Or No?

Our generation has been brought up technologically saturated in the globes highly sophisticated media.

We rely on our technology – especially our phones.

Screen Shot 2017-05-19 at 6.29.49 pm.png

When googling “fear of no phone” the results indicate “Nomophobia” which is an “individuals fear of not having access to a mobile phone. Anxiety is provoked by several reasons such as, the loss of a mobile phone.”

Most people are aware that we all have a digital footprint when we’re connected with any social media site. These footprints are formed from individuals whom are willing to publicise their private lives.

Now to dig a little deeper… when purchasing your mobile phones, do you research about the company before buying? Do you really take into account the company’s philosophies before your purchase? Or are you just in it for the trend?

Well allow me to enlighten you on some of these philosophies of the two universal phone companies; Apple and Android. These two brands get conversations brewing which have resulted in many online debates surrounding the consumerism of them.

Now in my week 10 BCM112 lecture, lecturer Ted, discussed these philosophies between Apple and Android.

He stated the following points about the opposing ideologies;

Apple: control over choices + cross platform apps

Android: connectivity + platforms facilitating flow of content

Android is open and Apple (iOS) is closed. This means that Android operates around a code that is open to be targeted and manipulated. Juxtaposed with Android, Apple is a closed system meaning it limits the purchase of apps to the App Store only.

Confused? Don’t worry I was as well… take a look at this site https://www.howtogeek.com/217593/android-is-open-and-ios-is-closed-but-what-does-that-mean-to-you/ which really helps illustrate this content.

I think that phone-users are purchasing their phones purely for the trend…hmm, what do you think fellow reader?

Until next time

  • Mikaela xo






Transmedia Storytelling

Welcome back reader!

Today I will take you on a journey of discovery, exploring the world of ‘Transmedia Narratives’ or ‘Transmedia Storytelling’…

Henry Jenkins defines ‘Transmedia Storytelling’ as a “process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” This suggests to me that content (e.g. television programs, films, music) is NO LONGER designed for ONE SPECIFIC MEDIUM, but rather for a VARIETY of MEDIUMS to appeal to a WIDER AUDIENCE.  Transmedia Storytelling allows audiences to choose from a variety of “ENTRY POINTS” to further engage with material and foster a sense of community. This additionally encourages collaboration between producers and consumers and is evident through the 2012 film THE HUNGER GAMES.

Screen Shot 2017-05-20 at 1.52.53 pm

Based on Suzanne Collins’ novel of the same name, ‘The Hunger Games’ movie prompted a series of entry points for responders to engage in the narrative:


–          Fans were asked to tweet to unlock screenings in cities around the US.

–          Lionsgate released puzzle pieces on the web  and asked fans to put the pieces together via Twitter ( It became a trending topic)

          Youtube videos were released under “Capitol TV Productions” and were “officially sanctioned by the Capitol for the consumption of District citizens.”

–          Tumblr created a fashion blog featuring “Capitol Couture”
–          “District Pages” were created on Facebook giving users the opportunity to become “major” and unlock news and prizes

Cool huh?

Until next time

  • Mikaela xo




To start off today reader, I would like to ask the question, have you ever decided to download a television series online? Or an mp3 file, for example? Maybe breaching copyright to save a few dollars?

 Screen Shot 2017-05-17 at 4.06.20 pm

Hmm… it is very difficult to not be in this day and age as corporations such as Disney and Time Warner (who own and control different types of copyright material) compete with prosumers and participatory online culture.

Collins article, Recovering fair use, M/C Media Culture, states that copyright was designed to protect “intellectual property and promote the process.” However, “copyright enforcement has spun out of control”; it has transformed from being “an engine of free expression” to a “legal regime for intellectual property.”

An example… American multinational mass media and entertainment conglomerate, Time Warner copyrighted the song, “Happy Birthday to You”.

Should you sing and record in the future at a birthday party, you are infringing copyright laws!!

How about Fair Use? It allows individuals to utilise copyrighted materials under certain conditions, an example being; the effect of the usage on the worth of the original, such as; parodies. Australian copyright law states “exceptions that are likely to be relevant in the context of humour are the “fair dealing” exceptions for parody or satire.” This is not the same for copyright laws in every country…

 WARNING: The following clip contains explicit language

So what do you think blogger? Will new technological developments continue to challenge and shape copyright laws?

Watch this video I made,

  • Mikaela xo



Good morning reader!

To set the theme for today’s topic, I would like to ask the question, do you think everything is a remix? From my interpretation, from our own laptops, iPhones and iPads, we can create/remix a meme, picture, photograph, song, a tweet or a video.

In his ‘TED talk’, “Embracing the Remix”, writer, director and editor Kirby Ferguson describes ‘remix’ as “new media created from old media.” He then goes on to explain that this “new media” including audio, television, film and art is “made using three techniques: copy, transform and combine.”

To remix, a few recommending applications and or websites are;

  • Twitter
  • Video Edit
  • SoundCloud
  • Audacity
  • Adobe Premiere Pro

Everyone these days gives remixing a go. Remixing is very easily accessible when you have easy access to the media. And if you ask me, remixing is more interesting than an original product – it allows any people/artists to re-modify something that has given them inspiration.

I know I love remix culture, and here are some YouTube videos with great remixes;


& Trap Nation


What do you think readers, will you try your hand at remix? I know I will. Check it out below!!

Until next time…

  • Mikaela xo

Citizen Journalism

Hello readers!

Today I will be discussing how the emergence of the “Web 2.0” has reshaped the way in which we interact with and produce content, giving rise to what is referred to as ‘Citizen Journalism.’

Screen Shot 2017-05-19 at 6.07.34 pm

In professor Goode’s article, ‘Social news, citizen journalism and democracy’, he describes ‘Citizen Journalism’ as a process “whereby ‘ordinary’ users engage in journalistic practices.” Such “practices” include capturing footage as well as reporting and verifying informationHurricane Sandy exemplifies this, the hurricane struck the East Coast of America in 2012. Media corporations such as CNN and BBC relied on citizen footage of the natural disaster to include in their reports and as journalist Matthew Yeomans states, “Authorities in New York and New Jersey should use the wealth of information shared through social media during Hurricane Sandy to make plans for future flood and hurricane protection.”

Enabled by the internet, social media and technological developments, “the people formerly known as the audience” are now empowered to produce their own content creating a ‘collective intelligence’ of knowledge, experiences, thoughts and opinions. This challenges the traditional role of the ‘Journalist’ in society and gives way to ‘Produsage’.

 giphy (5).gif

Many individuals believe that the rise of ‘Citizen Journalism’ will lead to the death of ‘traditional’ Journalism as a profession. However I believe that this role will be REDEFINED, as ‘professionals’ collaborate with ‘ordinary’ citizens through various mediums.

What do you think reader??

  • Mikaela xo










Why do we Participate?

Good morning reader!

For today’s post, I ask you to picture yourself as a passionate fan of the Chanel Seven reality series, ‘House Rules’. ‘House Rules’ first appeared on Australian television’s in 2013 following the lives of six state-based couples as they compete against each another to renovate each other’s homes to receive the highest scores, with the winner to get the ultimate prize.

Screen Shot 2017-05-19 at 5.58.18 pm

Over the years of the series, AUDIENCES became attached to their favourite couples, some people yelling at the TV when their favourites didn’t win a room, containing happiness when they won each week and crying hysterically through the series finales. They are; “Passive Audience, spectators and consumers”.

Screen Shot 2017-05-19 at 5.58.48 pm

Thus, this is the embodiment of “monologic media” media in which “the consumer is “spoken to” (Sennett). This technology relies on the passivity of the audience and evaluated by a Gatekeeper who decides “Which information will go forward and which will not.”
On the popular social media platform, Twitter, the people known as the audience, the followers, were able to immediately voice their opinion on the weekly refurbishments, using ‘House Rules’ hashtag (#HouseRules) viewers were able to participate and join in on any conversation that was flowing simultaneously as the show aired live.

This demonstrates dialogic media, as well as the rise of participatory culture and audience empowerment.

The concept of PARTICIPATORY CULTURE is further explored in  Janey Gordon’s article The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations.” The article describes these “participants”, as “citizen journalists” who use their “mobile phones” and “other technologies such as the internet” to make “vivid contributions to the public sphere.” An example of this is Wikipedia, the “free encyclopaedia” which relies on collective intelligence.

Participatory Culture is on the rise as new technologies and platforms (e.g Twitter and YouTube have developed) where anyone may broadcast a message. Participants feel a sense of empowerment as they are given a ‘voice’.

Screen Shot 2017-05-15 at 3.14.01 pm How do you feel about this, reader?

Until next time,

Mikaela xo