What do you believe?

Hello readers!

Every day households receive daily newspapers such as The Sydney Morning Herald or The Daily Telegraph, which consist of headlines intriguing those to read about the most current issues around the world. This week I questioned people of different age groups about where they prefer to gather (hear/read) their information from the media – the older generation are definitely fans of watching the news on Channel 7, 9 or 10, and A Current Affair (Channel 9) and reading the daily newspapers. On the other hand, teenagers seem to prefer scrolling through Facebook news feeds and clicking on the links provided.

Personally, Facebook is where I gather the majority of my universal media. As I am constantly scrolling through the popular app, I find it hard to avoid intriguing headlines – The Daily Mail I could sit and read all day!

So, it has been brought to my attention that in our society, there is a concentration of media ownership, only a select few individuals dictate what we the public, are allowed to view. A prime example is the godfather of the media if you will, the Chairman and CEO of the global media holding company, News Corporation Rupert Murdoch.

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Rupert Murdoch

Now fellow reader, I have a question for you, what media sources do you rely on in today’s society? Might it be The Daily Telegraph or The Herald Sun? Maybe even The Australian? Or Fox News?

Well if you did not know already, all these different news sources are owned by Rupert Murdoch. But the question is, why does it matter who controls the media and has ownership over our news sources? I simply think it is because we, the public, rely on our news sources for everything!

Percentile of media ownership within the nation

As the CEO of News Cooperation and with such a big global reach, Murdoch has the power to significantly influence his audience. Within his control, Murdoch has media outlets such as newspapers that ‘make or break’ governments or parties. Media controls are so powerful that the different perspectives that we want to gain from various sources (news channels, articles, etc.) are ultimately the same! They consist of the same pun tag-lines and graphics, over and over again.

Do we trust the media? It is hard when having to determine whether the truth has been manipulated or not. I know I find information hard to believe – there are many obvious fabricated stories that spread across all social media platforms. Facebook, especially, has gained even greater control over the content that gets produced, and now not only has a significant amount of control over who sees specific categories of curated content because of their algorithms, but they are becoming more involved in creating it as well, thus we can’t help but question sources and their reliability. Despite the medias ability to manipulate the truth, we all still seem to rely on the media news. It is just our job to believe what we will.

“The media is manipulated in all manners through professional public relations (PR), and covert and overt government propaganda which disseminates propaganda as news. What are often deemed as credible news sources can often knowingly or unknowingly be pushing political agendas and propaganda.” Global issues 

Until next time,

– Mikaela xx


Do you see what I see?

Hello reader, I hope you’re well 🙂
I’d like to call on the Ace of Base to sing the song, “The Sign”  to set the scene for today’s topic,

“I saw the sign and it opened up my eyes, I saw the sign…”

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Now readers, what do you think of when you see/hear the word “sign”?

A literal sign? for example:

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Or a metaphorical sign, like this?

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This my friends is the glorious world of ‘Semiotics’

In Daniel Chandler’s article, “Semiotics for Beginners”, he defines “Semiotics” as, “the study of signs” denoting “words, sounds, images or objects that serve as vehicles for the communication of meaning… they represent concepts, objects, people and things.”

It is my understanding that a sign is comprised of a signifier and the signified. The signifier aka ‘denotation’ is something that has meaning, for example an image or a word. On the other hand, the signified aka ‘connotation’ is what immediately comes to mind (the mental concept).

Take this image for example, the controversial Antonio Federici advertisement for ice-cream:

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The ‘denotation’ of this 2010 campaign for Gelato Italiano shows a heavily pregnant woman dressed as a nun, holding a tub of ice cream, standing in a church with the pun of a tagline, “Immaculately Conceived…”.

The ‘connotation’ however, is the individual’s immediate thoughts, an individual’s perception of this advertisement is shaped by their personal experiences, ideologies and values. The company’s idea of ‘conception’ represented the development of their ice-cream. The use of religious imagery demonstrates the company’s feelings towards the product and “comments on and questions, using satire and gentle humour, the relevance and hypocrisy of religion and the attitudes of the church to social issues”. Many individuals viewed this advertisement as a “distortion and mockery of the beliefs of Roman Catholics”.

It is evident that this image of a pregnant nun (through immaculate conception) can be seen in many ways.  

What do you think?

-Mikaela xx


The problems within the media

I wake up, check my phone, Facebook first, followed by my Insta feed, then send out my morning Snap Chat streaks… and it has me wondering, where would I be without my connection to the macro world of the media? Evidently there is an array of issues within this digital era, however, the issues that I’m going to target are the dominance of social media in today’s society– how it effects teenager’s socialisation skills and how it controls the identity we portray to our audiences. Most teenagers know no different, fully submerged in the globes highly sophisticated media and technological devices that are handed to us, from the time of birth.

Distinctly, the media has demonstrated significant social change. Teenagers social skills are deteriorating by the hour. When there is an awkward pause in conversations, or there is no one to talk to, we pull out our phones. The conversations teenagers have with people every day on text seem awkward and unsure in person. We lose the skill of socialising with others face-to-face, which can lead to low self-esteem and bullying.  We have been significantly socialised by electronic media devises, thus the media has become an agent of socialisation.

In the past, right up until present day, online identities are being seen as very different from those in the real world. The media gives individuals an opportunity to put on a façade online and explore a new form of identity – maybe they falsely edit their pictures or pretend to be someone who they are not. As I have previously studied during my HSC Society & Culture PIP, some teenagers present profiles with a distorted true self; they un-tag unflattering photos and delete regrettable posts, because they worry about what everyone thinks of them. It’s the issue that the media provides individuals with a different opportunity for self-expression and hence an individual’s online self and their true self is not necessarily the same. The power that these online mediums have is a great issue in society. Teenagers create their profiles to express their individuality towards audiences. We like posts, we share what we want others to see and we delete what we do not. These days we can easily edit our flaws to conform to what we think is “ideal” and accepted in society. It is sad that individuals feel the need to portray an inaccurate version of themselves to a wide audience, right?  It makes me question “are we the fake generation?”

The predominant issue is that, the media has the ability to rob us of our real-life connections within our lives. From the perspective of a teenage girl I personally understand that expectations get higher, perfection becomes an obsession and the media becomes our lives.

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Until next time fellow bloggers,

– Mikaela xx

Allow me to introduce myself…

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Mikaela – 18 – Sydney – Communications & Media student

TWITTER – @mikaelaluckman, #bcm110

Hello reader and welcome to my blog! My name is Mikaela Luckman and I am 18 years old, currently a first-year student at the University of Wollongong Australia, studying a bachelor of Communications and Media majoring in Marketing and Advertising. I chose this degree because I am passionate about communication studies and the marketing world. Within this degree I am studying BCM110 – an introduction to this exciting course.

In my blog I will be sharing my opinions of the topics we are currently learning about on a weekly basis in which I look forward to further developing my online presence through this blog and other social media platforms.

Anyway, I suppose I should tell you a little bit about myself… here’s 5 fun facts you should know about me:

1) I absolutely love New York and would love to live there one day
2) Film making is my favourite hobbie – I use to make many films when I was little
3) I live in Sydney with my Mum, Dad and younger sister with our pet dog who has a thousand  names!
4) I tend to make up words and nicknames and expect others to go with it
5) I am addicted to frozen cokes but love vanilla milkshakes!!

And this my friends brings me to the end of my very first blog post 🙂

Thank you for checking out my blog and I’ll catch you next time!

– Mikaela