Welcome back reader!
Today I will take you on a journey of discovery, exploring the world of ‘Transmedia Narratives’ or ‘Transmedia Storytelling’…
Henry Jenkins defines ‘Transmedia Storytelling’ as a “process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” This suggests to me that content (e.g. television programs, films, music) is NO LONGER designed for ONE SPECIFIC MEDIUM, but rather for a VARIETY of MEDIUMS to appeal to a WIDER AUDIENCE. Transmedia Storytelling allows audiences to choose from a variety of “ENTRY POINTS” to further engage with material and foster a sense of community. This additionally encourages collaboration between producers and consumers and is evident through the 2012 film THE HUNGER GAMES.
Based on Suzanne Collins’ novel of the same name, ‘The Hunger Games’ movie prompted a series of entry points for responders to engage in the narrative:
– Fans were asked to tweet to unlock screenings in cities around the US.
– Lionsgate released puzzle pieces on the web and asked fans to put the pieces together via Twitter ( It became a trending topic)
Youtube videos were released under “Capitol TV Productions” and were “officially sanctioned by the Capitol for the consumption of District citizens.”
– Tumblr created a fashion blog featuring “Capitol Couture”
– “District Pages” were created on Facebook giving users the opportunity to become “major” and unlock news and prizes
Until next time
- Mikaela xo