Good morning reader!
For today’s post, I ask you to picture yourself as a passionate fan of the Chanel Seven reality series, ‘House Rules’. ‘House Rules’ first appeared on Australian television’s in 2013 following the lives of six state-based couples as they compete against each another to renovate each other’s homes to receive the highest scores, with the winner to get the ultimate prize.
Over the years of the series, AUDIENCES became attached to their favourite couples, some people yelling at the TV when their favourites didn’t win a room, containing happiness when they won each week and crying hysterically through the series finales. They are; “Passive Audience, spectators and consumers”.
Thus, this is the embodiment of “monologic media” media in which “the consumer is “spoken to” (Sennett). This technology relies on the passivity of the audience and evaluated by a Gatekeeper who decides “Which information will go forward and which will not.”
On the popular social media platform, Twitter, the people known as the audience, the followers, were able to immediately voice their opinion on the weekly refurbishments, using ‘House Rules’ hashtag (#HouseRules) viewers were able to participate and join in on any conversation that was flowing simultaneously as the show aired live.
This demonstrates dialogic media, as well as the rise of participatory culture and audience empowerment.
The concept of PARTICIPATORY CULTURE is further explored in Janey Gordon’s article “The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations.” The article describes these “participants”, as “citizen journalists” who use their “mobile phones” and “other technologies such as the internet” to make “vivid contributions to the public sphere.” An example of this is Wikipedia, the “free encyclopaedia” which relies on collective intelligence.
Participatory Culture is on the rise as new technologies and platforms (e.g Twitter and YouTube have developed) where anyone may broadcast a message. Participants feel a sense of empowerment as they are given a ‘voice’.
How do you feel about this, reader?
Until next time,